Shoulda Seen It Coming
When Pluralsight invited DesingIt to help them craft a brand awareness campaign, we were thrilled to learn they were willing to take a risk by grabbing tech leaders' attention with a fresh and humorous approach. Our mission: to portray the hectic world of tech companies navigating cloud transformation, showcasing Pluralsight's unique position as a workforce development platform driven by unparalleled analytics and insights. I was lucky enough to serve as Art Director and help develop the concepts for the campaign and ten episodes across two seasons.
At the heart of the campaign were a series of mocumentary style videos featuring the fictional tech startup, Nebulo. A colorful cast of characters includes Chad, the CEO with boundless inspiration but limited expertise, and Patty, the HR head who knows how to inject fun into mandatory work trainings. While their solutions are far-fetched, their challenges are all too real. Pluralsight equips companies facing problems like Nebulo's with the hindsight, insight, and foresight needed to conquer their greatest obstacles.
Art Director, Supervising Editor, Concept Development
The “Shoulda Seen It Coming” series has become Pluralsight’s most successful campaign. The stories and creative resonated with the audience and showcased the brand and its benefits in a whole new light.