Love your routine

HydroPeptide approached us to help them leverage their strong reputation as a boutique luxury skincare brand to reach a wider market with a refreshed brand and messaging framework. To cross this customer divide and make their product portfolio more approachable for broader audience, we focused on a core belief: everyone should love their skincare routine, regardless of their lifestyle.

To express this message we created a brand anthem video that follows the daily routine of 3 characters with busy lives, demonstrating the parallels of professional and at-home skincare routines using HydroPeptide products. By the end of the video, each character has reached a place of inner peace, ready to take on this day or the next.